If your vision aligns with ours, we can have a realistic thought alignment for progress and exponential fast growth. But we do not take up some businesses as our clients even if they have a strong purpose and a fine mission. We do not touch certain industries – Tobacco, Distillery, Gambling, Arms, Military Technology etc. are some of them.

The best way to arrive at your solution needs is to understand the difference between ‘client wants’ and ‘business needs’. Most of the time, the twain never meet; they run parallel. Relegate your ego and try to converge them. Then, choose from our 5 solutions – Strategy Solutions, Branding Solutions, Design Solutions, Creative & Digital Marketing Solutions and Production Solutions.

If you pick your solution rightly, it’s easy to pick from our 12 super specialized brands. For example, if you focus on exponential fast growth, you must start with Strategy Formulation, hence the brand you start with is &Matthai Strategy Consulting.

Read on The Breakthrough Group Brands 

With the brand that you pick, you can visualize your outcome. If you pick &Matthai Strategy Consulting for Strategy Formulation, you can visualize your business being strong in the current market and then step into future markets with ease. If you pick BiblioBuddha, you can expect a robust Strategic Foundational Fundamental Design Identity that can build a strong foundation to take your business into fast growth mode into the future. If you pick Creative Solutions through One iDea, you can only expect great creative according to your wants. The difference in outcome and effectiveness is because of the type of delivery - Strategic and Tactical.

It’s good to understand that there are two types of deliverables – Strategic and Tactical. Only highly trained professionals in Strategy will be able to differentiate between the two types of deliverables, but everyone can understand the difference in the results and outcome they bring about. The total deliverables are to be commensurate with the Total Annual Fees paid. But for Partnership Associations through Annual Retainer Fee models there can be extra deliverables worth up to 10% of the Total Annual Fees paid. For every effective delivery, remember that a minimum time is a genuine requirement.

The quality of every delivery is dependent on the 4Ts - Team, Talent, Time & Technology. So, understand who all are working on your business, the depth of the team, the time they need and the Technology they use. A Strategy Formulation Team is different from a Strategy Implementation Team even though both are led by the Strategist. The Strategy Formulation team is profound and deep when the Strategy Implementation is deep and broad with operations led by the Brand Manager. The time they spend on it is also important. The value increase in the client business and the remuneration they discharge also depends on the 4Ts - Team, Talent, Time & Technology. Technology is the application of scientific knowledge for practical purposes, especially in industry. Technology is sometimes wrongly understood as a Strategy. Technology is just a medium. That is why the price of the existing technology comes down every year. Moore’s law throws more light on this thought.

Businesses associate for their growth and success with The Breakthrough Group brands in four ways.

The Annual Retainer Model is the most intense model. It is a long-term partnership that focuses solely on the client’s business dominance in the market they are serving. It focuses on fast growth through and robust foundation building through Strategy Implementation combined with Brand Feelings Generation or it can be solely focused on the Brand Feelings.

The Annual Subscription Model is limited to the number of deliverables subscribed per month or per week. Even though it is a long-term relationship, it is focused purely within the established delivery frameworks.

The Project Fee Model is short term and fixed on a list of the number of deliverables within a timeframe.

The Case2Case Model is immediate term and fixed on single projects within a timeframe of 5 days mostly.

The Breakthrough Group values every personal relationship greatly and we value every type of work and mandate that we undertake greatly. However, for the smooth functioning of the business, we have distinguished our business relationship into two modes for the convenience of our clients and to control client expectations.

The Partnership Mode is a continuous mode that comes along with the Annual Retainer Model. We have 3 types of Annual Retainers – Strategy Consulting Annual Retainer for company boards and top management by &Matthai Strategy Consulting, Strategy Implementation Annual Retainer by Breakthrough Brand & Business Consulting and Brand Feelings Generation by OneBrand.ing.

The Semi-Partnership Mode is also a continuous mode that associates with the Annual Subscription Model where the deliverables are always fixed in advance for delivery every month or week.

The Transaction Mode is not continuous; it is bought now and then with no fixed time intervals or continuity. Even though we have a great personal relationship with the entrepreneur, some businesses like to buy our services over the counter just as a one-time transaction often repeated every week. The businesses buy the deliverables of The Breakthrough Group brands as they buy bread over the counter – they purchase our top-quality assured deliverables with no strings attached. They do ‘cash and carry’.

Every honest and rightful business wants to pay for every service they take. So, money must be a discussion point. Understanding the money flow is very simple for The Breakthrough Group brand’s deliverables. In fact, The Breakthrough Group brands deliver two types of services – Strategic Deliveries and Pure Tactical Deliveries. The payments for Strategic Deliveries are considered as investments by businesses because it is directed towards the high-profile success of the business and it creates more value for the business over time and builds life and existence for the business into the future. It’s an investment like any other but it is the greatest of investment among all the investments in the business because it defines the future of the business – your today and your tomorrow. The success of Strategic Deliveries is dependent on the Experience, the Exposure and the Excellence, the strategist and the strategy team bring to the table. The second one, Pure Tactical Deliveries must be treated like any other purchase bill. The depth of the bill and the services provided for Pure Tactical Deliveries is dependent on the depth of the Talents involved, the Team composition and the Time they put into the project. The Breakthrough Group brands put in only the best into every project it undertakes and every project will be led by an outstanding leader. Hence our rates will always be a bit higher than the market rates for Pure Tactical Deliverables.

Client Briefs, Turn-Around-Working-Days (TAWD), Man Hours, Number of Revisions when working on design and Number of Change Requests when working on technology plays a big role in preparing cost estimates and is fixed in the proposal and agreement.

Change in Client Briefs, Extended Turn-Around-Working-Days (TAWD), Additional Man Hours, Increase in Number of Revisions when working on design and Additional Number of Change Requests when working on technology turns a profitable project into a loss making one. Hence with changes in any of the above, the agreements and the proposal must be revised.